News update does what it says on the tin – it updates the audience with the latest news. This type of piece typically includes a lead and a nut graph that answer the 5W+1H questions: who, what, where, when, why and how. It can also include key details and quotes that add depth, drama and context to the story.
For those that aren’t fans of idle chit-chat and just want something primarily content-based, The Brief is a great option. The podcast’s episodes drop daily and narrate articles so that the viewer can just sit back and absorb the information.
Another option is NPR’s Up First podcast which covers the top 3 breaking news stories of the day and lasts around 15 minutes. Episodes pick out the most significant events, providing a light take on reporting and are perfect for anyone looking to keep up with current affairs without getting bogged down in the details.
For more in-depth reports, check out Health Check from the BBC World Service which dives into all things medical news and developments. The podcast’s episodes are quick (26 minutes) and are a great way to get a good overview of the week’s medical headlines.
Localizing a news update can be crucial for brands wanting their audience to be more engaged with the announcement. Using platforms like Google News with location filters can help spot relevant local stories that may not be covered by global aggregators and using tools like Crunchbase and LinkedIn can provide insight into local partnerships or expansion opportunities. Finally, ensuring that all information in the release is accurate and sourced properly is important to avoid any credibility issues. This can be done by following AP style guidelines, running the story through workflow and cross-checking with other authoritative sources.
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